This transformation is part of Tadano‘s long-term strategy to become the “No. 1 Brand” worldwide in the Lifting Equipment Industry. As part of this transformation, in April 2021, Tadano announced its decision to harmonize into a single brand. As a significant step towards realizing the “One Tadano” concept, this harmonization is now being implemented worldwide and will be applied to all mobile cranes.Product line names, model names, and standard color schemes have been harmonized for all rough terrain cranes and truck cranes manufactured at Tadano Faun GmbH/Germany; lattice boom crawler cranes, telescopic boom crawler cranes, and all all-terrain cranes manufactured at Tadano Demag GmbH/Germany; and telescopic boom crawler cranes manufactured at Tadano Mantis Corporation in Germany.For all all-terrain cranes, the new model name will feature a new family/series designation, followed by the number of axles/lifting capacity in tons, engine and boom specifications (where applicable for each region), and finally the production version number.Example:

• AC 7.450-1 is the new model with 7 axles, 450 Tons lifting capacity (Previously: AC 450-7).
• AC 4.070-1 is the new model with 4 axles, 70 Tons lifting capacity (Previously: ATF 70G-4)

AC 7.450-1	AC 4.070-1

For lattice boom crawler cranes, the new name will feature a family/series designation, followed by the legacy serial number, lifting capacity in tons, and then the production version number.Example: CC 88.1600-1 is the new lattice boom crawler crane model, with 1,600 Tons lifting capacity (Previously: CC 8800-1).CC 88.1600-1For truck cranes manufactured in Germany, the new model name features a family/series designation, followed by the number of axles, lifting capacity in tons, and then the production version number. Similar to all all-terrain cranes. For telescopic boom crawler cranes (oval), the current naming convention remains unchanged. It will continue without alteration. Most importantly, in terms of daily business operations, Tadano is committed to continuously supporting and supplying parts for new, current, and legacy products to ensure our customers have a successful business experience.Beyond brand harmonization, other efforts by the Tadano Group are progressing successfully, such as the integration of our European and Pan-American operations. Furthermore, the Tadano Group is engaged in exciting and relevant new innovations and ideas, such as new all-terrain cranes jointly developed by Tadano Faun and Tadano Demag, and new environmentally friendly technologies and solutions. The Tadano Group supports the recommendations from the Task Force on Climate-related Financial Disclosures (TCFD), and has set clear goals to reduce CO2 emissions by 25% from its worldwide business operations and 35% from its products by 2030, with carbon neutrality by 2050.The Tadano Group focuses on lifting equipment and safe lifting solutions, and also provides added value to customers, with brand harmonization, new technology development, and cleaner environmental initiatives being the next steps towards our strategic development and vision of “Pursuing further advancements for the World and in the Future.”Contact in Vietnam:VITRAC Company – Exclusive Tadano Dealer.Nguyễn Xuân Thành (Mr.Stephen)Phone: +84 931 299 911Phạm Ngọc Khuê(Mr.)Phone: +84 931 540 544E-mail: Vinhphu@vitrac.vnTADANO GROUPSince Tadano developed Japan’s first hydraulic crane in 1955, the company has grown globally, continuously striving to implement its corporate philosophy of Creation, Contribution, and Cooperation. The Tadano Group also provides core values such as – Safety, Quality, and Efficiency based on Compliance (C + SQE) – in every product and service.